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    The Egyptian real estate market has variety of property types and usages. Each type attracts different type of clients’ segment. The auction selling method is mostly efficient with unique properties or properties with different characteristics that requires different marketing and selling plan.

    Auction selling tool is best used at properties that has no comparable in the market to evaluate its price. It is efficient as well with large space area properties that can be sold as one or divided, along with properties of high value or high demand.

    Auctioning has its share of advantages:
    – It attracts investors and serious client.
    – It reaches the highest possible property price based on demand, i.e. it represents the real market demand on the property.
    – The selling process has limited duration which ends with the auction day which makes selling faster.
    – Buyers have to pay security deposits to enter the auction session which represents the seriousness of buyers to make the purchase and drives away speculators.

    ERA Auction Team has the combined need of a professional auctioneer with the strong marketing capabilities. ERA’s network of connections and partners provides the wide spread of auction promotion to the right interested clients.

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