About ERA
January 1, 1972
Jim Jackson established Electronic Realty Associates,
Inc. seeing the potential for not only selling property but also capitalizing on the fresh territory of technology. This vision was reflected on ERA’s name. Selling properties using the fax machine long before it became a household word.
January 1, 1979
ERA® system’s growth was dramatic, with member brokers in all 50 states.
January 1, 1981
Commercial Credit Corp. (a subsidiary of Control Data Corp.) purchased ERA Real Estate, thus connecting it to the world of financial services and further establishing it in the technology industry. The same year, the ERA® system went international with the opening of ERA Japan. This was the first step in an ongoing expansion that currently embraces ERA® operations in 28 other countries and territories, where, as in Japan now, the ERA® franchise often rises to be the top real estate company.
January 1, 1985
ERA Real Estate was purchased by IMB Capital, further enhancing the stature of the brand. But landmark business achievements have never been the only way that the ERA® system measures success. The community has more than one meaning for ERA Real Estate. Just as the company has built its business from the local neighborhood to the global village, it has also built a reputation of being a good neighbor to those in need.
January 1, 1990
Marked the introduction of top training programs and ongoing awards for customer service, which help the company maintain the best-trained Sales Associates, the most satisfied customers, and the greatest business growth.
January 1, 1997
The company updated its image, while preserving its proven strategies and services, with a new logo and marketing look.
January 1, 2001
Brenda W. Casserly became ERA® President & COO, the first woman to lead a major real estate franchise network. The airwaves were alive with the ERA® message, as the system sponsored the popular nationally syndicated financial-advice radio show, “The Dolans.” Services expanded into other crucial areas of the real estate transaction with the launch of ERA Mortgage. And ERA Real Estate achieved a 62 percent increase in core franchise sales for 2001, one of the most challenging years for both the nation and its businesses.
January 1, 2004
ERA Middle East & North Africa was established as a Joint Stock company in the United Arab Emirates. ERA MENA became the exclusive franchisor of ERA Trademark in the Middle East & North Africa. ERA started operating in Egypt, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates, as a Joint Stock Company under the legal name of “Insight for Real Estate Smart Solutions” in Maadi, and became the master franchisor of ERA Real Estate Trademark in Egypt.
January 1, 2006
The Cendant Corporation’s Real Estate Services Division became a standalone, publicly traded company operating under the name Realogy Corporation. Realogy is one of the pre-eminent and most integrated providers of real estate services in the world, and ERA Real Estate intends to fully utilize all the advantages Realogy provides in its size and scope.
January 1, 2011
ERA unveiled the “ERA Powered” program, which provides regional firms with access to the resources of a global brand while allowing them to retain their strong local identity. ERA also added larger brokers to its network under Young’s tenure with five of its six largest affiliates signing up with the brand since 2009. ERA expanded in Egypt opening several new branches.
January 1, 2014
New Logo, image, and marketing material.
January 1, 2019
5 new territories joined ERA this year: Kosovo, Montenegro, Albania, Malta, and Cyprus.
January 1, 2020
ERA became a global leader in the residential real estate industry for more than 40 years. ERA Real Estate network includes 40,000 affiliated brokers and independent sales associates with approximately 2,300 offices throughout the United States and 34 other countries and territories.ERA Franchise Systems, LLC, which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services.
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